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New digital technology has changed the face of the book publishing industry, bringing with it new language, processes, issues, and opportunities. Learn about digital formats (e-books, apps, and more); search engines; aggregators; and the importance of the web in marketing and promotion, particularly through social media sites and blogs. If you are an industry professional interested in expanding your knowledge of digital platforms and strategies, or if you are considering a career in digital media, then this course offers you the opportunity to comprehensively explore this subject matter. Learn how digital technology can improve content acquisition, development and sales, archiving, and asset management.
https://www.sps.nyu.edu/professiona...922