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Learn to write across all forms of media and earn results, including higher search positions, more click-throughs, and increased completed transactions. You will learn how to turn a simple strategy into a powerful concept, and translate print and broadcast strategies for use on social media platforms to maintain a consistent voice for your brand, as well as determine which medium is best suited to the message. Additionally, learn a writing strategy for multiple media outlets and marketing channels and maximize search results by integrating key phrase choices as you develop website copy, including headlines, articles, and online press releases.
