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Each year, billions of dollars change hands in licensing deals around the world. Licensing influences every industry and sector, affecting everything from software and technology to designer brand names and sports franchises. This course focuses on licensing agreements in a variety of industries and covers such topics as trademark licenses and business franchises; merchandising agreements; manufacturing and distribution agreements; music copyright licensing for TV commercials, video games, and ring tones; adaptation rights; broadcasting; rights of publicity; and character licensing.
https://www.sps.nyu.edu/professiona...870