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This course guides you through practical exercises, techniques, and tips to overcome common challenges faced by marketers and creatives when ideating, presenting, and evaluating strategies, concepts, and creative campaigns. This intermediate course is cotaught by a brand and marketing strategist and a visual/design strategist. The team has compiled the best not-taught-in-textbook techniques that they have learned from years of participating in industry courses, workshops, and conferences and have refined through real-world application. Topics include better brainstorming techniques, active listening to get a better brief, and storytelling for presentations. Also, learn how to use mood boards for more accurate creative work, to present and evaluate creative output objectively, and to eliminate subjective feedback.
https://www.sps.nyu.edu/professiona...930