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A small business that immediately turns a profit is the dream of anyone who has ever left the security of a steady job to strike out on their own. Receive an overview of the key issues essential to planning a start-up–whether it is a Web-based business, or a traditional sales- or service-oriented business. General business operations, including staffing, purchasing, and insurance; legal forms of ownership; capital requirements; financing sources; and marketing techniques are covered in depth. Learn how to integrate finance, marketing, and operations to help determine where your business is going and how to accelerate its growth.
http://www.sps.nyu.edu/content/scps...965