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Professionals currently working in print or digital publishing now need to understand how to create, sell, and market content online and through other digital platforms.

This certificate offers a broad overview of magazine—both print and digital—and website publishing for those interested in launching or furthering their careers in these areas. Students gain specific, targeted skills that make them more valuable as employees in an industry whose focus is increasingly shifting to the web and to interactive media. Those who currently work for print publications develop an understanding of how traditional and online platforms interrelate in regard to content development and financial models. Those launching publishing careers receive a thorough understanding of the industry as a whole, from content creation and editing to business and marketing skills, making them far more likely to be hired for publishing positions.

Upon completion of this program, students are equipped with:

• Skills for writing and editing content across platforms, including magazines, websites, mobile apps, and blogs
• An understanding of financial models for print and digital media
• Online marketing and publicity techniques
• Circulation strategies for print publications and audience development and retention strategies for websites
• Expertise in digital publishing platforms and devices

Learn more here