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Develop the skills you need to launch your career in magazine and website editing. Hone your editing skills, develop valuable insights into the editing process, and learn how to work successfully with writers and colleagues. Learn to write effective magazine display copy, including cover lines, headlines, and photo captions, in order to attract readers and to increase sales. Discover how headlines on the web can maximize page views and search engine results. Find out which stories work best for print and which work best for digital media. Proven copy techniques for fashion and beauty, entertainment, news, lifestyle, and other magazines are also discussed.