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Discover how a television/digital project is packaged from creation to sale. Learn the dos and don'ts of pitching/negotiating, including what makes the strongest pitch package according to the agents, how to assemble the most compelling elements, and how to gain access to the buyers. Explore the roles of producer, agent, manager, and lawyer--how they interact and how to put together the best team. Examine what goes into creating the best creative collaboration of producers, writers, and talent for your project. Understand how deals are structured, what you need to know about intellectual property and copyrights, and what makes an effective negotiator. Industry professionals from production companies and cable/digital networks provide their expertise and screen sizzle reels. Each student has the option to develop and to create a pitch package for a project over the course of the semester and then receive feedback on it from fellow students and guest professionals.
