About this badge

This certificate provides the broad-based, interdisciplinary knowledge and skill set essential for success in higher-level marketing and communications roles within national and international organizations. To accommodate a broader, more complex, and balanced discipline for the marketplace, the Certificate in Integrated Communications provides a strong foundation in the principles and practices of marketing and public relations, with specific focus on key elements, such as social media, reputation management, innovation, and growth. This certificate program approaches the subject matter from a strategic perspective rather than from a purely tactical or functional one.

Upon completion of this program, students have acquired a broad range of knowledge relating to:

• Understanding consumer needs
• Providing consumers with innovative products and services
• Building brands
• Leading organizations

Learn more: http://scps.nyu.edu/ce/badges