About this badge

In today’s digital age, marketing plans must have an innovative content strategy in order to succeed. An enticing pitch is absolutely essential for making digital content engaging and viral. Gain an understanding of how best to utilize video, text, audio, photography, and design to foster brand loyalty and to build trust in the digital realm. Hands-on exercises with top industry experts help students to develop best practices and content solutions for using the web, wireless apps, widgets, and mobile technology to achieve strategic goals.
http://www.sps.nyu.edu/content/scps...811