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Follow a book from conception to completion, including submission by a literary agent; contract negotiations and acquisition by an editor; the editorial process; design and production; marketing, publicity, promotion, advertising, sales, special sales, and subsidiary rights sales; and distribution. Learn about the interplay of these different functions, and examine the importance of e-books, digital marketing, and digital sales in the publishing process. The primary focus of the course is on trade book publishing.
http://www.sps.nyu.edu/content/scps...910