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This course covers the basic models of how cultural institutions finance their programs in light of the challenges presented by today’s competitive economic environment. Topics include ways that institutions price their services, the different roles played by auxiliaries (food service, retail, and others), membership programs as a fundraising tool, and capital financing and grants management as part of the financial mix. The role of the board is discussed, as are current trends in institutional financing, including Internet use. The course may include one field trip.
https://www.sps.nyu.edu/professiona...975