About this badge
Today's consumers are spending more time on their mobile devices than ever before, with mobile Internet usage predicted to overtake desktop Internet use this year. The opportunity to reach consumers on their mobile devices is enormous, but the challenge is to reach the right audience. In this course, learn to develop a mobile strategy with a specific target audience in mind. By reviewing various mobile campaigns across a range of industries, discover how leading brands reach consumers effectively via mobile, with emphasis on marketing outcomes and return on investment. Learn about the key components of mobile marketing and advertising, major industry challenges, and the capabilities of emerging technologies. Understand how mobile technology can be used to address various business and consumer needs and how to create a mobile marketing and media plan with awareness of the intended target audience.
