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This course provides a detailed examination of the advertising industry through the lens of account executives, strategic communications planners, copywriters, and art directors. During this course, create an advertising campaign from start to finish. Develop a broad understanding of the role that advertising plays in building an overall marketing plan. Topics covered include target definition and consumer insights, positioning and branding, creative briefs and implementation, communication objectives and strategies, and agency and client management.
http://www.sps.nyu.edu/content/scps...900