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In today's digital age, marketing plans must have a winning content strategy to succeed. To make digital content engaging and viral, placing an enticing pitch in the most effective media possible is absolutely essential. Gain an understanding of how to best utilize video, text, audio, photography, and design to foster brand loyalty and build trust in the digital realm. Hands-on exercises with top industry experts help students develop best practices and content solutions for when and how to use the Web, wireless apps, widgets, mobile technology, and more to achieve strategic goals.
http://www.sps.nyu.edu/content/scps...811