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This course is an introduction to using digital channels for inbound marketing and provides a foundation in various acquisition tactics. Gain an in-depth understanding of the concepts of digital marketing while exploring the selection, use, and implementation of the latest developments in digital marketing vehicles. Delve into the fundamentals of digital marketing and its impact on business and communications. The development and use of digital marketing as a core strategy in the marketing plan will also be covered.
http://www.sps.nyu.edu/content/scps...950