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The Certificate in Social Media gives students general knowledge of the social media field that can be applied to any profession. Upon completion of this certificate, students will be able to explain the principles of social media, examine key aspects of social media communications, identify existing and future opportunities for social media communications, and describe how social media complements an integrated marketing communication plan. This certificate consists of two required foundational courses and two electives and is expected to take up to two semesters to complete.

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