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Competition drives performance at every corporate level. Whether for a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand development are critical to commercial success. Understand how markets evolve and how well a product or service satisfies end user demands. Dig deep into a brand’s DNA to understand what its components are and what brings it to life. Develop a plan that differentiates a product from the competition and fosters brand loyalty with the consumer base. Master the skills required to devise and implement strategies that build strong brands.
http://www.sps.nyu.edu/content/scps...925