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Writing demands more than a working knowledge of language, grammar, and paragraph construction. It requires an understanding of how individuals, businesses, and government institutions communicate to influence decision-making, including the use of three essential tools that help writers frame their work: clear objectives, knowledge of the target audience, and key messages. Learn how to apply these tools to formats commonly used by marketing and public relations professionals—from press releases, backgrounders, biographies, and position statements to ads, email newsletters, web content, blogs, and presentations. In class, explore various writing strategies and techniques, participate in stimulating class exercises, review real-world examples, and discuss weekly writing assignments.
http://www.sps.nyu.edu/content/scps...929