Businesses on Basno
Businesses create and distribute badges on basno. Badges that celebrate people, their accomplishments, skills, commitments and expertise.
The process is simple.
Identify a group of people that your business celebrates: people who share your values, customers who have dedicated themselves, employees that make your business run.
Then create a badge they will be proud to own. Get started now.
Create a badge...
Think hard about what type of design will resonate with its target audience. More here.
...people will be proud to own
Use Basno's tools to make your badge available only to the right people. More here.
The results are impactful.
Hundreds of organizations use badges to connect with people online, to help people unlock the value of whatever makes them special. See success stories here.
Think it's cool but need some help?
There's a team of people waiting to help. Just shoot them a quick note at badgeworks@basno.com or give them a ring at +1-917-740-6257
Identify the right audience.
Badges can be used for many purposes. Every day on Basno, thousands of people collect badges that make them proud. Businesses can strengthen existing relationships and build new ones by creating badges that people will identify with.
- WHO BRANDS CELEBRATE
- Loyal Customers
- Employees
- Achievers/Participants
- Experts/Conneisseurs
Virgin America Celebrates Loyal Customers
Virgin America treats their frequent flyers like airline royalty. Along with breezing through check-in lines and other exclusive perks, new members of their Elevate frequent flyer program receive a digital badge that certifies their status as Virgin America elite.
Rodan + Fields Celebrates Employees
Like any great sales-driven organization, Rodan+Fields knows how to motivate their employees and recognize excellent performance. As Rodan+Field Independent Sales Consultants achieve professional milestones, they are awarded with a digital badge that celebrates their successes.
NYRR Celebrates Achievers
The New York City Marathon is one of the world's most iconic sporting events. Since 2011, the New York Road Runners have sent digital finisher badges to all of their participants, allowing them to proudly display their accomplishments to friends and family online.
Hess Express Celebrates Toy Truck Experts
Individuals have collected the annual Hess Truck for generations. Hess created customizable badges to recognize and commemorate those individuals who have dedicated themselves over the years to collecting different annual versions of the world's most famous toy truck.
Design a great badge.
Designing a great badge is about three things: name, description and feel.
Naming is key because you want people to
have a moniker they can rally around.
The description is the text-based write-up of what a badge says about the people who own it.
Feel is about your brand and communicating it in the form of a badge. Key visual elements of your identity are a must and extend beyond your logo. Think creatively about a badge as something people will love to "wear" online.
The 2013 Tough Mudder Finisher Badge
The owner of this badge is a badass capable of finishing what is probably the toughest event on the planet. Lorem ipsum dolor sit. Lorem ipsum dolor sit. Lorem ipsum dolor sit.
Explore verification tools.
Distribution can be as simple as sending invitation-only emails to a specific group or as fun as asking people to prove themselves by taking a quiz or uploading a video. Basno’s Verification tools ensure that you are reaching the right audience in a way that resonates.
- HOW BRANDS VERIFY PEOPLE
- By invitation only
- By whitelisting people
- By creating a quiz for people to take
Official Tough Mudder Finisher Badges
Tough Mudder uses Basno's proprietary email engine to send single-use, individual badge invitation emails exclusively to their finishers.
BENEFIT
The most secure and effective distribution method.
HOW-TO
Securely upload a database for distribution and push send!
117th Boston Marathon Finisher Badges
The Boston Athletic Association markets their badges across all available channels but requires individuals to enter identifying personal information that proves their eligibility to claim a badge
BENEFIT
Greater exposure of the badge in broader community, but ensured verification of owners
HOW-TO
Upload a database of eligible potential badge owners and spread the word about your badge
Boardwalk Empire Fanatics
HBO created a personality quiz as a creative way of issuing badges to fans of Boardwalk Empire.
BENEFIT
Setting up a quiz is a fun, creative barrier to badge ownership. Your quiz can be as intense or as light-hearted as you wish
HOW-TO
Upload a database of eligible potential badge owners and spread the word about your badge
Success stories.
Learn how businesses are strengthening relationships, increasing engagement, and driving sales by creating and issuing digital badges on Basno.
Tough Mudder celebrates teamwork and grit...
and being a badass, of course!
The Tough Mudder Orange Headband is the coveted award for finishing what is "Probably the Toughest Event on the Planet." Since 2011, Tough Mudder has sent every finisher a digital badge featuring the Orange Headband, allowing them to proudly display their toughness to friends and family online.
Distribution Method
- Tough Mudder uses the invitation-only distribution model to ensure that only real Tough Mudder finishers may claim their badge
Results
- With 35% of Finishers choosing to claim and share a badge, Tough Mudder unlocked over 200,000 organic Facebook News Feed stories and saw some 75,000 Finishers create Facebook profile pictures that incorporated their badge.
Equinox celebrates dedication in the gym
Ever notice the same person at the gym every time you are there? Equinox does. Equinox issues badges to their most prolific members and equips them with a certified acknowledgement of their dedication.
Distribution Method
- Equinox uses the Basno API to integrate its internal check-in platform for automated behavior measurement and badge invitation distribution.
Results
- EQ members claimed 6,000 badges in 60 days which generated over 4,000 social media engagements and 250 qualified leads.
Virgin America celebrates "ruling the air"
Virgin America treats their frequent flyers like airline royalty. Along with breezing through check-in lines and other exclusive perks, new members of their Elevate frequent flyer program a receive a digital badge that certifies their status as Virgin America elite.
Distribution Method
- Virgin America integrates their badges into the main Elevate frequent flyer program invitation process, creating timely and immediate distribution of badges.
Results
- 100% of badge claimers used their badge to share their new status, creating over 20,000 referral page visits in three days.
HBO celebrates having an inner gangster
In order to strengthen the bond between fans and the characters of HBO's Boardwalk Empire, HBO created a personality quiz to uncover the gangster in all of us. The result: a badge that pairs fans with a character they most closely identify with, allowing them to flaunt their inner gangster to friends online.
Distribution Method
- HBO created a quiz to control the distribution of their badges: once someone completed the personality quiz, they received their badge!
Results
- 20% of personality quiz takers chose to claim their badge and display it on Facebook, yielding over 150k native news feed impressions.
Frequently Asked Questions
Learn how businesses are strengthening relationships, increasing engagement, and driving sales by creating and issuing digital badges on Basno.
What does it cost to create a badge?
Basic badge creation and distribution is free, but for advanced features compare our pro plans.
How does a badge get designed or made?
You can create a badge using our free design editor or work with our network of talented badge designers.
How can I pay for a Pro or Premium account?
You can pay by credit, debit, or pre-paid cards. We accept Visa, Mastercard, American Express, and Discover.
What if I want to switch plans or cancel a pro account?
You may cancel renewal or switch plans at any time. There is an annual billing cycle so you will retain the benefits of your plan for the reminder of the year.
How do you distribute a badge?
The most effective way to distribute a badge is by emailing them through Basno to a list of approved owners. Basno also offers more sophisticated distribution and verification tools through our pro plans.
What does someone do with a badge?
People can share and display their badges on Facebook, LinkedIn, and Twitter. Badges can also provide badge owners access to new events, communities, and experiences.
How many badges can I issue?
There is no limit to how many badges you can issue. All of the badges you create will be discoverable on your issuer profile page.
How do I track the badges I issue?
Basno’s advanced issuer analytics show you if people are sharing, posting, tweeting, or talking about your badges online.
What if someone has trouble claiming one of my badges?
Basno has an in-house support team that can service any support issues (support@basno.com). We are happy to help make sure that everyone who wants to claim a badge can.
Does Basno have an API?
Yes, Basno has an API that allows for a wide range of applications. Please contact us at badgefy@basno.com for more details.
Can I talk to someone from Basno?
Absolutely. Please email us at support@basno.com or give us a call at 917-740-6257
