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Discover the most effective ways to adapt your business’s current marketing strategy to the latest developments in online, Wi-Fi, wireless, video-on-demand, and streaming media. Through a combination of online and offline research and discussion, explore the realm of digital marketing, beginning with an overview of its scope and purpose. Survey today’s digital marketing tools and their impact on business, analyze methods for consumer segmentation, and examine the development and use of digital marketing plans. Guest speakers are featured, as scheduling permits. As a final project, use at least three of the tools covered in class to create a digital deployment plan to market a product or service.
http://www.sps.nyu.edu/content/scps...950