About this badge

The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention to digital marketing strategies. To succeed today, companies must connect with customers and other businesses through digital channels, and they must adjust their marketing mix accordingly. This program focuses on helping marketers to build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to organizations, as emerging technology continues to dictate the way marketing is practiced today.

Upon completion of this program, students have the ability to:
- Develop and execute a digital deployment plan to solve digital marketing challenges
- Integrate digital initiatives, including websites, search, e-mail, social media, mobile campaigns, and various online promotions
- Conduct consumer research in order to produce effective campaigns and a cost-effective means of generating leads, increasing sales, and enhancing customer relationship management (CRM) programs
- Target and deliver smart marketing messages to on-the-go and digital media-savvy audiences
- Achieve better results with digital spending and show the exact return on marketing investment

Learn more: http://scps.nyu.edu/ce/badges