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Interested in blogging as a business, personal statement, or for the publication of your choosing? In this course, students learn the components of an effective blog, discover tools to enhance a blog's reach and effectiveness, and study metrics for measuring success. Case studies explore ways in which Web entrepreneurs have been able to monetize their blogs. Examine how Google ads, aggregators, affiliate programs, partnerships, and other strategies can increase revenue. Explore how blogs have been used to build brands, small businesses, and create defined online "personalities."
http://www.sps.nyu.edu/content/scps...996