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Effectively measuring digital marketing campaigns requires an excellent understanding of web analytics and e-mail profile data, which allows you to track and to analyze the behavior of customers, browsers, and non-responders. Explore topics that include extracting conclusions from abandoned shopping carts, recency, frequency and monetary (RFM) analysis, site usage, domains and URLs, keywords, and search engine placement. Analytics software and the passing of data between applications also will be covered.
http://www.sps.nyu.edu/content/scps...950