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Survey the newest developments in digital and social media, and understand how they can be utilized effectively for an arts organization, business, or nonprofit to get the most out of an online marketing presence. Explore how online marketing strategies are established for large-scale businesses and how to adapt approaches to world niche markets. Topics include effective use of social media platforms, including Facebook, Twitter, and Google+, blogging, SEO, web design, and email marketing. The course includes case studies, group assignments, and mock projects.
http://www.sps.nyu.edu/content/scps...979