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E-mail marketing is a proven, cost-effective way to generate sales, increase customer spending, acquire new customers, and drive traffic. Explore the power of e-mail marketing from a strategic, creative, segmentation, and measurement perspective. Discover how to integrate social media, mobile marketing, user-generated content, and video into your e-mail marketing mix. Learn how and why e-mail should be a core component of your overall marketing plan and what you need to know to create and manage successful e-mail marketing campaigns, including how to assess and refine your marketing strategy and tactics employing sophisticated techniques to improve campaign results.
http://www.sps.nyu.edu/content/scps...922