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Explore the most effective strategies for evaluating and monetizing captured data that determines consumer insights--and learn how to answer the key questions that influence online corporate campaigns and their impact on return of investment and other business decisions. Students examine social media analytical tools, including Radian 6, Buzz Analytics, Scout Labs, Viral Heat, and SAS and discover how to monitor feeds to find out what consumers and bloggers are saying about their brand. The course analyzes today's most popular growing platforms and technologies.
http://www.sps.nyu.edu/content/scps...994