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Explore events marketing from ideation to results analysis. This introductory course covers the core principles of the industry, from the perspectives of both client and agency, including the who, what, how, when, where, and why of events marketing. Participate in a mock campaign and examine how events fit into a fully integrated marketing communications program. Discuss strategic planning, creative development and production, sponsorships, partnerships, and benefits, with a particular emphasis on return on investment (ROI). Guest speakers are featured.
http://www.sps.nyu.edu/content/scps...929