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To succeed in today’s hyper-competitive marketplace, understanding your customer and prospective customer is not an option; it is a necessity. As marketing becomes more complex, analyzing consumer behavior and tailoring custom market research solutions to consumers are critical to success as a researcher, marketer, or brand strategist. This course, using lectures, case studies, online sources, video, collaborative team assignments, and more, is designed to increase your perspective on market research and marketing in both traditional and digital realms, as well as on all the latest innovations in market research. Discover how cultural, demographic, social, personal, economic, ritual, neural, and psychological factors influence consumer behavior and thus brand analysis and response. Learn best practices for analyzing and predicting consumer behavior, and become proficient at integrating breakthrough market research with successful branding for today’s marketplace and the marketplace of the future.
http://www.sps.nyu.edu/content/scps...924