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Are you interested in growing your start-up or new business idea but have no idea where to begin? Learn from successful New York City start-up founders and network with classmates as you learn how to take advantage of digital marketing channels to test your product and to grow your business. Gone are the days when being present in the digital ecosystem was enough. Today, start-ups must marry intelligent digital marketing strategies with well-designed product, brand identity, and user experience to gain a competitive advantage. In this intensive program, hear from experts who work in different verticals and industries as they share their war stories.