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Whether you’re working as a freelance journalist or hoping to break into the industry, a blog can be a great way to showcase your writing and to land your next freelance assignment. Your blog also can become a profitable business in its own right. Through guest lectures, case studies, and hands-on exercises, learn how to write effectively for the web and how to craft an original point of view. Discover how to make your blog posts shareable and share-worthy on social media and how to promote your work. Discuss monetization strategies, advertorials, and search engine optimization (SEO).
http://www.sps.nyu.edu/content/scps...955