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In this four-day immersion course, examine how brands, audiences, and professionals utilize social media to engage with the world around them. Discuss content and engagement best practices, with a focus on strategic planning, real-time engagement, content optimization, and social analytics. By approaching social media as an integral tool for every integrated marketing strategy, this course identifies how everyone can meet marketing objectives and contribute favorably to the bottom line.
https://www.sps.nyu.edu/professiona...830