About this badge

Building upon basic Web analytics and clickstream data analysis, use the Omniture SiteCatalyst software suite to identify key performance indicators, create and read reports, set up and evaluate marketing campaigns, identify returning visitors, understand segmentation strategies, and build and share report dashboards with upper management. Topics include identifying key performance indicators (KPIs), reports and metrics, traffic sources, campaign and site content reports, visitor identification and segmentation, visitor retention and growth, conversion funnel reports, and SiteCatalyst graphing options. This course prepares students for Omniture's certification.
http://www.sps.nyu.edu/content/scps...951