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Location is the key economic organizing unit of our time. For businesses, the right location can provide them with access to key customers and clients, talent pools, R&D assets, and clusters of related firms. For economic developers, it is crucial to understand how to effectively measure a community's competitive assets, including growth industries, talent specializations, and demographics, as well as the ability to promote and market those strengths to businesses. This key methods course for the Certificate in Creative Cities and Economic Development offers important insights into effective economic development research methods and associated strategies.
