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Today's consumers carry wireless devices everywhere. Success in this highly personal medium requires evolution to a marketing and advertising approach that seeks the consumer's permission to deliver the information they want, when they want it. This course examines how wireless technology fits into the advertising and marketing landscape. Discuss text messaging, mobile applications, hardware, streaming content, contextual advertising, and permission-based alerts. Write a wireless marketing plan and learn how to measure its success. Case studies and guest speakers provide additional insight.
http://www.sps.nyu.edu/content/scps...950