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With more than 1.8 billion users worldwide, Facebook is by far the most popular social media platform in existence today. This course examines how to leverage Facebook marketing for maximum impact by targeting individuals who are most likely to engage with your product or service. This course will give you an insider’s look at how to leverage the platform to achieve business objectives, while focusing on the most efficient use of budget dollars. Dive deep into creating ads that convert viewers to customers, and discover ways to continually optimize social media campaigns based on desired outcomes. One of the biggest advantages of using Facebook and Instagram is the unrivaled targeting capability, which you can use to the benefit of your marketing campaign. Additionally, learn how to direct ads to consumers who are on a mailing list, who have visited your website, or who have interacted with your Facebook or Instagram pages.
https://www.sps.nyu.edu/professiona...970