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Persuasive writing demands more than a working knowledge of language, grammar, and paragraph construction. It requires an understanding of how individuals, businesses, and government institutions communicate to influence decision making, including the use of three essential tools helping writers frame their work: Clear objectives, knowledge of the target audience, and key messages. In this course, you will learn how to apply these tools to formats commonly used by marketing and public relations professionals like press releases, backgrounders, biographies, and position statements to ads, e-mail newsletters, web content, blogs, and presentations. You will also analyze strategies and techniques for mastering the art of persuasion, participate in stimulating class exercises, review real-world examples, and discuss weekly writing assignments.
