About this badge

How do PR professionals reach their target audience with the right media vehicle? In this age of information, almost every industry requires a coordinated and effective public relations effort to shape a company’s or an individual’s strategy and to build rapport with customers, voters, employees, stockholders, or the general population. This unique certificate—the culmination of more than 30 years’ development—features a faculty of industry professionals who bring invaluable present-day experiences to the classroom.

Upon completion of the certificate program, students have gained an in-depth understanding of:

• What the fundamental principles and practices of a PR professional are, as presented through lectures, workshops, case studies, and real-life applications
• How to serve as a spokesperson for an organization and to interact with the media
• How to prepare and execute a powerful PR campaign or press event
• How to publicize an event, organization, or individual
• How to produce and use the most effective PR tools—news releases, press kits, pitch letters, media conferences, satellite media tours, market-by-market media tours, press events, video news releases, and PSAs

Learn more: http://scps.nyu.edu/ce/badges