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New digital platforms and technologies are transforming the business of sports. This course will examine the role and impact of technology on sports leagues, teams, media companies, sponsors, and a wide range of other players in the sports ecosystem. Topics covered include emerging television business models, including the growth of over-the-top (OTT) networks; digital fan engagement via social media and mobile content consumption; fantasy sports, e-sports, and sports gambling; advertising, sponsorship, and brand activation in the digital age; sports data and analytics for fans and general managers; and entrepreneurial sports ventures and start-up companies.
https://www.sps.nyu.edu/professiona...914