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Writing demands more than a working knowledge of language, grammar, and paragraph construction. It requires an understanding of how individuals, businesses, and government institutions communicate to influence decision-making, including the use of three essential tools that help writers frame their work: clear objectives, knowledge of the target audience, and key messages. In this intermediate course, continue to learn to write across all forms of media and get results, including higher search positions, more click-throughs, and increased completed transactions. Turn a simple strategy into a powerful concept, and translate print and broadcast strategies for use on social media platforms to maintain a consistent voice for your brand. Learn to determine which medium is best suited to the message. Develop a writing strategy for multiple media outlets and marketing channels, and maximize search results by integrating key phrase choices to develop website copy, including headlines, articles, and online press releases. Learn to write winning email copy, pop-up ads, online newsletters, and proposals.
http://www.sps.nyu.edu/content/scps...903