Mark Albom

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Explore the most effective strategies for evaluating and monetizing captured data that determines consumer insights. Learn how to answer the key questions that influence online corporate campaigns, their impact on return on investment, and other business decisions. Examine social media analytical tools and discover how to monitor feeds to find out what consumers and bloggers are saying about your brand. The course analyzes today’s most popular platforms and technologies.
http://www.sps.nyu.edu/content/scps...994

New York University School of Professional Studies

Established in 1934, the reputation of NYU-SPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally.