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This hands-on course is designed for website developers, online marketers, content managers, and entrepreneurs who want to be more visible in search engine results. Learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; how to research algorithms and meta tags; what to avoid in an online marketing campaign; and how to optimize campaign results and rankings for your website.
http://www.sps.nyu.edu/content/scps...812