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Successful consumer marketing in today’s competitive world requires an understanding of the global marketplace. In this advanced course, explore how the rapidly changing global marketplace affects consumer marketing and new product introductions. Learn to identify market opportunities; to define the target market; and to select, develop, and exploit business opportunities. Advanced topics include global market planning, analyzing global and local competition, introducing a new product or launching an existing one into new markets, and formulating global marketing strategies. Course work includes analyzing case studies and writing a global marketing plan.
http://www.sps.nyu.edu/content/scps...921