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Translate market research data into decision-making information for managers. This course examines how to use product design, promotion, and pricing to create an analysis plan that links research data to marketing questions. Learn how to tabulate results, prepare charts and tables, summarize findings, and write and present reports. Topics include summary statistics, cross-tabs, significance tests, and correlations; specifying objectives; using standard software to present data in easy-to-digest formats; extracting conclusions from raw data; making recommendations; and reviewing alternative audiovisual presentations.
http://www.sps.nyu.edu/content/scps...928