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Faster than it takes to order something online, e-commerce appears to be outpacing overall retail sales. Today’s consumer market redefines the way retailers need to diversify and position their products and brands. In this hands-on course, analyze how e-commerce impacts retail sales. Explore website design and development, product positioning, marketing, advertising, order processing, fulfillment, customer service, and customer retention initiatives that e-commerce sales demand. By the end of the course, have the tools to begin the process of developing an “e-tail” company—or to more effectively manage an existing e-commerce endeavor.
http://www.sps.nyu.edu/content/scps...826