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Social networking websites--including Facebook, YouTube, Gather, Twitter, Delicious, Eons, Mozes, and LinkedIn--are increasingly recognized as valuable marketing spaces. Beyond partnership opportunities, marketers can engage in authentic conversations with their prospects and customers--exchanges with highly qualitative value. Learn the best ways to interact with customers through these user-generated platforms and how to convey your message effectively and ethically. Examine various social networking sites and learn key strategies to take advantage of this engaged community of prospects and customers.
http://www.sps.nyu.edu/content/scps...811