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The business of meetings and conferences is driven by offering strong value propositions for buyers. Conference and meeting planners, as well as suppliers, require strong marketing strategies and sound promotional tactics to reach buyers, to increase attendance, and to position an event, venue, or conference center successfully within a competitive global landscape. In this course, learn proven methods for developing the most successful positioning, marketing, and promotional strategies that win business and generate additional event revenue, and gain the know-how to institute solid sponsorship and strategic partnership plans.
