Luca Di Lizio


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The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional media marketing to the Internet, wireless devices, and other digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans. This program focuses on helping marketers to build and to sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to any organization as emerging technology continues to dictate the way marketing is practiced today.

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New York University School of Professional Studies

Established in 1934, the reputation of NYU-SPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally.