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Explore the most effective strategies for evaluating and monetizing captured data that determines consumer insights. Learn how to answer the key questions that influence online corporate campaigns and that impact return on investment and other business decisions. Examine social media analytical tools, and discover how to monitor feeds to find out what consumers and bloggers are saying about your brand. This advanced course analyzes today’s most popular platforms and technologies.
http://www.sps.nyu.edu/content/scps...994