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An effective marketing plan is a road map to success for businesses, both large and small. Learn how to express a marketing strategy in a comprehensive and coherent marketing plan. Examine how strategies and plans change at each stage in the life cycle of a product, service, or concept. Class instruction emphasizes effectively accumulating relevant data; competition analysis; product naming and pricing; and product positioning, promotion, and distribution. This highly interactive course makes extensive use of case studies, and students prepare model marketing plans.
http://www.sps.nyu.edu/content/scps...914